What We Do?

Considering that transformation is possible only by changing the behavior of individuals, we improve the employee experience significantly by using human-centered approaches.

EX Strategy Consultancy

We run workshops using the global and licensed employee experience framework with management teams and formulate the employee experience strategy of the organizations.

Employee Listening

We ensure that everyone's voice is heard in organizations through surveys, focus groups, one-on-one interviews and ideation workshops.

Employee Experience Design

Using the Human-Centered Experience Design approach, we design employee experience journeys specific to each organization.

Development Programs and Seminars

A better experience is possible only by empowering leaders and teams. We offer development programs and seminars for leaders, HR professionals and all employees.

Who We Are?

Our passion is to create and curate solutions that creates better working environments!
Beyza Gürsun Özden

Feedback & Beyond, Managing Partner

She studied Psychology at Boğaziçi University and holds an MBA degree from Istanbul Bilgi University. She also completed the Artifical Intelligence program at Oxford University Said Business School.


Beyza started her professional life at Eczacıbaşı Group. She managed recruitment, career and talent management processes, digitalization, and young talent projects across group companies. She designed and delivered recruitment and talent management trainings both for human resources and management teams. Later, she joined the Vodafone Talent Management team and carried out career management and employee engagement projects. She designed and led assessment center processes for managerial levels and young talent programs.


Throughout her consulting career, she took part in the development and adaptation of various psychometric tools and competency modeling projects. She consulted leading companies in the banking, FMCG, pharmaceutical, automotive, retail, and technology sectors.


She is currently conducting employee experience projects for Feedback & Beyond.

Ceyla Durgun Akdağ

Feedback & Beyond, Managing Partner

After graduating from Marmara University Business Administration in German language, she completed Management and Organization Master’s program at Istanbul University. She is currently working on her doctoral thesis at Marmara University in the area of organizational behaviour.


Ceyla started her corporate career at Eczacıbaşı Group. She managed the young talent program, employer brand, diversity management, employee engagement, recruitment process design, and digitalization projects in recruitment across group companies. She led career and talent management design processes, designed and delivered recruitment & candidate experience training for managers. The projects she managed received 4 Brandon Hall and 3 Stevie awards.


As a consultant with international certifications, she has been involved in the development of various psychometric tools throughout her career. She also designed and conducted recruitment and assessment center processes for leading companies in the banking, FMCG, pharmaceutical, retail, manufacturing, and technology sectors.


Ceyla is the judge for Stevie Awards for Great Employers. As a volunteer trainer and mentor, she supports Bizbizze, an NGO that supports women’s empowerment. She is currently conducting employee experience projects for Feedback & Beyond.


Our Partners


Our References


  • Recently, a new trend has been spoken about in the business world of many countries: Quiet Quitting. Some people see it as laziness, while others interpret it as a way to balance work and private life. On the other hand, almost everyone agrees that this......

  • Let’s assume you are a member of an imaginary team. In the first scene, you are in a team meeting. The whole team is together, but only one person is speaking: Your manager. When a question is addressed, even though you know the answer or......

  • ‘When you design for meaning, good things will happen.’ says Doug Dietz. Doug Dietz, working for GE Healthcare, designed the MRI machine. He was very proud of what they did as a team until he saw a little girl having an emotional breakdown around the MRI machine room.......

Contact Us

info@feedbackandbeyond.com | +902128007992

Veko Giz Plaza Maslak Mah. Maslak Meydan Sk. No: 3/85 Sarıyer/İstanbul